WBTV-3 Charlotte, NC


 


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Related Features:

The Birth of Mid-Atlantic TV Wrestling

Big Bill's Clubhouse

by Mike Cline

Wrestling 101

by Wayne Brower


WBTV

Archive Photos

Rare Photos from the WBTV photo archives.


Special thanks to Mike Cline, Carroll Hall, and Barry Caldwell for their assistance with this feature. Thanks also to G. B. Warren and WBTV.

This feature was originally published 1/5/06, and updated 1/7/06, 8/8/07.


 

In the late 1950s, local television stations were trying to develop inexpensive local programming to fill their broadcast day. Wrestling was already popular on national television broadcasting. Local broadcaster WBTV and Jim Crockett Promotions were made for each other. Jim Crockett would provide the wrestlers and the ring and in exchange got huge exposure for his local shows. Local television got inexpensive (and very popular) programming. It also proved to be some of the most popular programming on local television, which provided excellent ad revenue for the stations.

In 1958, Jim Crockett Promotions brought their top stars to WBTV in their hometown of Charlotte and Championship Wrestling hit the airwaves with WBTV sports personality Bill Ward hired to call the matches. Studio wrestling in the Mid-Atlantic area was born.

Ward called the matches at WBTV for the next 16 years, until Jim Crockett Promotions shut down the taping both at WBTV and WGHP (High Point NC) to consolidate all tapings at WRAL in Raleigh. For a brief period of months in late 1974, Ward co-hosted (with Bob Caudle) the second of two Mid-Atlantic Wrestling shows taped at WRAL

 

 BASIC INFORMATION
Call Letters: WBTV
Channel Number: 3
Network Affiliate: CBS
Began Taping: Jan 11, 1958
Ceased Taping: Fall 1974
Play-by-play hosts: Big Bill Ward
Color Commentators: Leo Voss, Les Thatcher
Ring Announcers: Leo Voss, George Harbin
Night Taped: Wednesday

Show name:

Championship Wrestling

The Voice of Charlotte Wrestling

Big Bill Ward


RARE HISTORIC VIDEO FROM 1961!

These clips are from Championship Wrestling on WBTV-3, taped Wednesday April 19, 1961 and aired Saturday April 22, 1961.

(WMV format: Requires Windows Media Player or compatible player.)

Bill Ward Introduction on Championship Wrestling

(3.2 MB | WMV File)

Buddy Rogers vs. Joe Garcia (with Billy Darnell)

(7.6 MB |  WMV File)

Also see: Buddy Rogers Comes To Town by Mike Cline, a short article with great memories involving the very footage seen in these historic clips.

 

NEW! "8,886 Watch Wrestling" - View the Newspaper Clipping following the Charlotte match between Billy "Tarzan" Darnell and "Nature Boy" Buddy Rogers.

 

Jerry Brisco and Big Bill Ward at ringside in the WBTV studios.

(Photo courtesy of WrestlingMemories.com)


(L) Johnny Weaver lifts Rip Hawk in this rare photo from the WBTV studios. (R) An art slide used to in 1967 to promote the wrestling program, taken from the BT Memories website.

 

Two screen captures from rare archival video from a 1961 taping of Championship Wrestling at WBTV. The images are from a match between US Champion Buddy Rogers and Joe Garcia.

 

(L) NWA President Sam Muchnick in the ring with George Harbin, a former wrestler who was ring announcer for the WBTV studio matches. (R) Ole Anderson prepares for his match in the ring at WBTV.

TV Guide advertisement for Championship Wrestling with Big Bill Ward

on WBTV-3 in Charlotte. (June 1968)

 

An ad for an upcoming wrestling program in a Charlotte wrestling program from 1967.

 


BIG BILL'S CLUBHOUSE:

Remembering Big Bill Ward and WBTV

by Mike Cline

 

During the infancy of that "fad" (some claimed) called television, a station employee was often called on to wear many hats. In one day, he might have covered a news story (shooting his own film footage--and it was real film in those days), be the on-air weatherman, and then in the early evening, host a prime-time movie.

Part of the job.

One such employee at WBTV-Channel 3 in Charlotte, North Carolina (the first commercial TV station in both Carolinas) was a man named Bill Ward, or as he was known on the air, "Big" Bill Ward.  
MORE >>

 

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STATION HISTORY

WBTV, known on-air as "WBTV 3", is the CBS affiliate in Charlotte, North Carolina, the 28th largest market in the United States. It is owned by Greensboro-based insurance and broadcasting conglomerate Jefferson-Pilot, which also owns WCSC-TV in Charleston, South Carolina and WWBT-TV in Richmond, Virginia. Jefferson-Pilot's broadcasting operations are headquartered in Charlotte, making it one of only three locally-owned and operated stations in the market (the others being Fox's WCCB-TV and independent WHKY-TV).

Jefferson-Pilot (then known as Jefferson Standard) took this station to the air on January 15, 1949. It was the first television station in the Carolinas and the oldest between Richmond and Atlanta—beating Greensboro's WFMY-TV (another CBS affiliate) by a few months. Jefferson-Pilot got into Charlotte broadcasting two years earlier when it bought the city's oldest radio station, WBT-AM 1110—the first fully licensed radio station in the South. It still owns the radio station today.

WBTV has always been a CBS affiliate, but had secondary affiliations with NBC until 1957, when WSOC-TV signed on. It shared ABC programming with WSOC until 1964, when WCCB signed on. Despite this, it is one of only a few stations in the country (not counting owned and operated stations) that has had the same call letters, the same owner, the same channel location and the same primary network affiliation throughout its history. When Atlanta's WAGA-TV switched to Fox in 1994, WBTV became the longest continuously-affiliated CBS station south of Washington, DC.

For many years, WBTV was the far-and-away market leader. In fact, its dominance was so absolute that it was once said the dials of most Charlotteans' TV sets were "rusted on channel 3." Since the '90s, however, WSOC has taken a large lead in the news race. However, WBTV still has a small lead sign-on to sign-off because it's the only Charlotte station that puts a decent signal into the mountains (the Charlotte market includes several counties in the Blue Ridge region) without the need for translators.

WBTV generally clears the entire CBS lineup, but sometimes preempts CBS' college football and basketball coverage in favor of Jefferson-Pilot's Atlantic Coast Conference sports programming. For many years, it also preempted whatever game show CBS aired at 10:30, instead airing the previous day's Price is Right before airing a noon news and variety show, "Top O' the Day," at 11:30 am.

On October 10, 2005, Jefferson-Pilot agreed to merge with Philadelphia-based Lincoln Financial Group, another century-old life insurance company. The merged company will retain the Lincoln name and be based in Philadelphia. Jefferson-Pilot's broadcasting group will be part of the merged company and retain the Jefferson-Pilot Communications name. (Credit - Wikipedia)
 


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