Pro-Wrestling's Great Television Audience (1978)

Here is a nice "TV Sports" column by Bob Gillespie from the Charleston Post & Courier in 1978 about the high ratings and impact of Mid-Atlantic Championship Wrestling and World Wide Wrestling during that era.

I laugh when I read about how popular wrestling is today. It's for sure a bigger business today, but it is no where near as popular today as it was years ago. Just witness the 52% share that wrestling got on WCBD-2 in Charleston. Les Thatcher has told us about similar shares his Mid-Atlantic wrestling show got in the mid-1970s on WLOS-13 in Asheville, NC. Jim Crockett Promotions programming was pulling amazing ratings and shares back then and had been for years. Similar stories could be found in other promotions across the country as well.

So kudos to Bob Gillespie for helping educate the unknowing general public about that in 1978. Gillespie does a great job in getting his facts straight about Crockett Promotions at the time, something most sports writers or TV-writers covering wrestling would never bother with.

Some nice information here includes:

(1) Mentions of local promoter Henry Marcus and the local venue County Hall.
(2) The main promoter Jim Crockett Promotions and their local promoter in Roanoke VA Sandy Scott
(3) TV originating form the studios of WRAL in Raleigh, NC
(4) The barter relationship between the local TV stations and JCP
(5) A mention of Sandy Scott promoting Greenville SC before Roanoke
(6) The first TV stations to carry wrestling for Jim Crockett  - WDBJ-7 in Roanoke, VA and WFBC-4 in Greenville, SC.

This article was originally posted on our Studio Wrestling website in March of 2015. Thanks to Carroll Hall for forwarding this article to me, and to Peggy Lathan for transcribing it for us. Here is the text of the article (emphasis within the text is mine.) Enjoy!

Wresting Audience Greatly Expanded by TV

By Bob Gillespie

Charleston, SC - September 23, 1978

For several months now, I’ve followed this TV sports column and I have yet to see anything written on what has to be one of the tube’s most successful enterprises in the realm of sports. I shall now try to correct this omission.

What am I talking about?  Football? Basketball? Women’s Field Hockey? Tournament-level Tiddlywinks?  “No” to all of the above.

Try professional wrestling.

Wrestling? you ask, looking down your cultured nose with disdain. That Roman gladiator spectacle of the masses, with costumed clowns flying through the air like so many comic book characters?  TV wrestling – a success story?  Surely I jest, you say. And you probably laugh.

GO AHEAD. LAUGH. That’s just what both the pro wrestling promoters and local television stations are doing, all the way to the proverbial bank.

The fact is, wrestling, especially on television, has been growing in popularity over the last few years – by leaps and bounds greater than any you’ll see in the ring.  And no one realizes – and appreciates – that fact more than Charleston area television management.

On any given Saturday, year round, the Charleston viewer can see wrestling twice in one day. That’s if he doesn’t have cable TV; if he does, add another show on Saturday and one on Sunday. And if you live far enough toward Savannah where you can pick up that city’s television, you can catch two more showings, or five programs per Saturday.

There’s a reason that pro wrestling is on so often:  it’s popular.

“The shows are rather popular in this area, I know that,” says WCIV-TV (Channel 4) program director Don Moody. “If we have to move the show (1 pm Saturdays) for a network thing, we really get the phone calls.”

PROGRAM DIRECTOR Jim Shumaker of WCBD-TV (Channel 2), whose station carries wrestling Saturday night at 11:45, is even more emphatic. “It’s just unbelievable,” he said. “It leads its time periods against all comers. People in this area are really hung up on this wrestling.”

How hung up?  “In the last important ratings book, which was back in May, wrestling at midnight Saturday was pulling a 52 percent share of the audience,” Shumaker said.  By comparison, Saturday Night Live on NBC (Channel 4) gets 32 percent, while Channel 5 (WCSC-TV) carrying Blockbuster Theatre takes a 21 percent share.

Channel 2 isn’t the only beneficiary of wrestling either. When Channel 4 runs wrestling at 1 pm, it gathers in 46 percent share of the audience at that time, as opposed to 31 percent for Soul Train (Channel 5) and 19 percent for American Bandstand (Channel 2). “They’re obviously doing something right,” added Shumaker.

“They” in this case is an outfit called Jim Crockett Promotions out of Charlotte, NC who provide their Mid-Atlantic Championship Wrestling in the Carolinas-Virginia area. Crockett not only handles the live events at local arenas, such as Charleston’s County Hall operations on Friday night, but also produces the television shows, filming the weekly at WRAL-TV in Raleigh, NC.

THE MOST IRONIC THING about the whole operation is the deal between Mid-Atlantic Wrestling and the local television stations. The stations get a program with a high rating – virtually for free.

“Crockett supplies us with the taped program,” Shumaker said.  “We give them two one-minute- forty-second commercials for promotion of their local wrestling matches. We get the program, which leads its time slot, plus 10 minutes of commercial time to sell. And they’re easy to sell, too.”

Why give away a program, when stations that run movies or even network programs against wrestling – and still lose out – are paying big bucks for those time-fillers?  Henry Marcus, who promotes wrestling for the Crockett operation in this area from his Columbia base, has an answer.

“It’s simple,” said Marcus, who started wrestling promotion in 1934. “Television is great, whether you’re selling wrestling or toothpaste. It’s the greatest advertising device man has ever invented. When you have 75 million people watch the Ali-Spinks fight, you can’t beat it.”

The Crockett TV blitz started “about 18 years ago under Jim Crockett, Sr., the father of the Jim Crockett who runs the operation now,” said Canadian native Sandy Scott, himself a former popular wrestler who now promotes the Mid-Atlantic product in Roanoke, VA, after covering the Greenville area the last three years. “The first station was Channel 7 in Roanoke in 1950 or so, and the second was WFBC in Greenville.”

SCOTT, LIKE MOST people involved in TV wrestling, is at something of a loss to explain its popularity. “I don’t know for sure, but it’s tremendous. Of course, we feel we offer the top wrestling talent, and the best will always hold the audience.”

“Wrestling did well without television, but TV has expanded the number of people we reach,” he added.  “Folks in smaller towns see it now.”

The only thing that may be holding pro wrestling back now is the item referred to at the beginning of this piece: its image. Sportswriters and some sports fans deride pro wrestling, question its status as a legitimate sport.  That’s actually putting it mildly: wrestling is often called a fake, a circus, a joke and the like.

I’m not getting into the merits of such arguments.  I like my skin in one piece, thank you. As one local television sportscaster put it, “I used to call wrestling a phony, but I learned you don’t do that in a crowded bar.”  But the arguments against wrestling still exist.

If the arguments don’t seem likely to change, though, the image may be doing so. “The wrestling programs on TV draw all spectrums,” Channel 2’s Shumaker noted. “We sell it locally, but our national salesmen say the general feeling among the big sponsors is that wrestling appeals to the ‘blue collar and beer’ crowd.”

“That’s not necessarily so. It seems to be drawing more young people, but it gets men, women and children, all ages. They seem to be expanding the market.”

For sure.  Said Marcus, “Our TV survey man in Charlotte estimates that on any Saturday, some 1.1 million people are watching wrestling on stations in the Carolinas and Virginia.”  “Blue collars and beer” or not, that’s a heap of potential customers for the TV sponsors.

So whether you love wrestling, hate wrestling or just don’t care, you’ll keep on seeing it on the tube for a long time. “We tend to take it for granted that it’s going to capture its time slot,” Shumaker said.  “I guess you’d have to call it a success story.”

And television is not inclined to give up success stories.

Edited from an original post in March of 2015 on our sister website "Studio Wrestling".

Claw vs. Claw! Mulligan vs. Raschke in 1978

by David Chappell 
Mid-Atlantic Gateway

By the late summer of 1978, two of the biggest names in professional wrestling, Blackjack Mulligan and Baron von Raschke, had been for the most part going their separate ways in the Mid-Atlantic area for about a year. That was all about to change during an eventful edition of the Mid-Atlantic Championship Wrestling television program that was taped on September 6, 1978.

The beginning of that TV show started off with a figurative "bang," as Paul Jones and Ricky Steamboat were shockingly forced to relinquish their World Tag Team Title belts to Raschke and Greg Valentine on the program's first segment via a pronouncement by NWA President Bob Geigel. But following that blockbuster announcement, Baron von Raschke hung around to give the show a literal "bang" immediately following. Unfortunately that loud bang was a blow to Blackjack Mulligan's noggin.

Announcer Bob Caudle summoned the big man from Eagle Pass, Texas saying, "I have Blackjack...come on out here Blackjack. All right fans, this is Blackjack Mulligan, Blackjack come on in because we've got a special presentation to you...David." Color commentator David Crockett  reappeared on the set with a large trophy and approached Mulligan saying, "On a much pleasanter note, Jack, it says from the fans of the Mid-Atlantic area, to Blackjack Mulligan, Outstanding Wrestler of 1977-78. Blackjack, from the wrestling fans of the Mid-Atlantic area."

Mulligan appeared to be very moved by the award and began to comment, "I tell you what, thank you very much David..." Then in a split second, Raschke and Greg Valentine appeared back on the set and attacked Mulligan viciously. The Baron was the primary aggressor, grabbing the trophy and breaking it squarely over Blackjack's head!  The crowd in the studio audience was almost in riot mode at this shocking turn of events!

Caudle exclaimed, "Hey, [the Baron] just went wild and is tearing it up! He hit Blackjack across the head with it David, and they're both on him, slammin' him around over there." Crockett yelled in response, "Raschke's just gone completely berserk!" Caudle continued, barely audible over the boisterous crowd, "He said what do you mean, [Mulligan's] not the outstanding that he is the outstanding and that he is the champion. And he continues to stomp and kick at Blackjack Mulligan!" A hysterical Raschke then interjected maniacally, "That will give me part of the $10,000.00 bounty, Blackjack Mulligan!"

As Mulligan attempted to gather himself, Caudle repeated, "He says that will give him part of the $10,000.00 bounty, David. And Blackjack, who is reeling...and I tell you, that is one of the lowest blows I have ever seen anybody get! What a blow, just to walk in and grab you that way!" Blackjack still woozy and staggering from the blows to the head managed to say, "Raschke, you're gonna pay for this like you've never paid before...I'll tell you right now." Caudle ended the segment, concluding, "David, you have to call that a sneak attack in any way you look at it...a sneak attack! Trophy in pieces!"

On the final segment of that September 6, 1978 Mid-Atlantic TV show, concerned fans were gratified that Mulligan returned to the set to address them. Bob Caudle began, "Fans with us right now at ringside and a fellow I'll tell you that has taken more than his share of punishment in the last hour or so...it seems like everybody in the world wanted to stomp and kick and cut and rip at you, Blackjack Mulligan." Blackjack answered, "Let me tell you something Bob Caudle; I want to talk to the people right now."

Mully continued as he held up the pieces of his destroyed trophy noting, "Everybody in television-land looking at me right now, I know this is a very nice gesture and I certainly appreciate it and I know there was probably a lot more deserving people in the world of wrestling. But I appreciate what you tried to do; what you tried to give me. But I seem to be a marked man in the world of wrestling . Everything I do, everything I try to do, Ric Flair or Raschke or Superstar or some of their henchman are right in the way. I appreciate this trophy being given to me by the people of Mid-Atlantic Wrestling."

Blackjack concluded the segment with a dire warning for the big German threatening ,"And I wanna tell you something Raschke...my head, I've never had a rougher hour in my whole life. But I wanna tell you something right now...I'm still standing here. I need my head sewed up, but I haven't fell yet! And Baron von Raschke, believe what I say, if it takes Claw against Claw my friend...your day is coming! We're marking von Raschke as NEXT!"

During the remainder of September and during October of 1978, these two world renowned grapplers who both used the dreaded Claw hold as their respective finishing maneuvers, battled frequently around the territory in a spirited but short program. Some of the bouts were even billed as Claw vs. Claw matches. Mulligan emerged victorious in a majority of these fiercely contested battles, and was the clear winner in the Texas Death Matches and Bounty matches between the two. The Baron scored his wins mainly in straight up bouts without stipulations.

The confrontations between the masters of the Claw were cut short when Big John Studd entered the Mid-Atlantic area in October, and became Blackjack's primary adversary as John pushed hard to collect the long-standing $10,000.00 bounty on Mully. The Baron was also pulled away from the program with Mulligan when Paul Orndorff and Jimmy Snuka entered the Mid-Atlantic area at the end of October and made an immediate push for the Baron and Greg Valentine's World Tag Team Titles.

While Blackjack Mulligan got a measure of revenge for Baron von Raschke destroying his trophy upside his head on TV, I always wished that these two would have had a longer program against each other. While Claw versus Claw was red hot for a short time, these two developed other irons in the fire with Mid-Atlantic newcomers that would ultimately define the Claw versus Claw program as a transitional bridge on the roads to even bigger Mid-Atlantic feuds for these two Jim Crockett Promotions mega-stars.

 

Originally published in March of 2018 on the Mid-Atlantic Gateway. 

 

Blackjack Mulligan-John Studd: It's On!

By David Chappell
Mid-Atlantic Gateway 

The Mid-Atlantic Championship Wrestling television program that aired in most markets on Saturday October 28, 1978 showcased the first extended interview with a giant newcomer to Jim Crockett Promotions, by the name of “Big” John Studd. As Studd ambled out to the set, announcer Bob Caudle told the fans, “He’s only been in the Mid-Atlantic area just a few weeks now, and he's already creating quite a bit of controversy, quite a bit of talk, stir and activity…John Studd.”

Blackjack Mulligan tests John Studd

The massive newcomer responded, “That’s right, BIG John Studd, let’s get it straight, it’s BIG John Studd. Not just any John Studd, but BIG John Studd! Now I’m out here for a few minutes and I’m going to be very congenial, anything you want to know, ask me!” 

Before Caudle could respond, Studd preemptively cut him off shouting, “And I’ll tell you this, I’m six feet nine inches and I weigh 330 pounds and when John Studd comes to town, everybody leaves town! I came out here and I had a list, I called it my Studd List. The List was about two feet long, but all of a sudden the promoters are getting phone calls from everybody right and left saying ‘my knee hurts, my ankle hurts, my thigh hurts.’ What’s wrong? They’re all cowards!”

At that juncture, Studd turned his attention to none other than equally big Blackjack Mulligan, who was standing in the WRAL TV5 studio ring ready to be introduced for his upcoming televised match. Studd bellowed, “Mulligan! Stay up there unless you want to get slapped!” After some yapping back and forth between the two behemoths Studd then continued, “On my Studd List I have Number 1 on the list, Paul Jones! Paul Jones, you’re not number one because you’re a great wrestler, you’re number one because you’re at the head of the list! Now we have your partner Ricky Steamboat.”

Once again, Big John and Mulligan were trading heated barbs prompting John to exclaim, “Mulligan, you just get back in the corner where you belong! Get than man in a cage!” Studd rambled on referencing the horrific  Flair/Steamboat TV incident from the week before where Ric injured Steamboat’s face and eye saying, “Ricky Steamboat, the man has never tasted defeat, but he knows pain because my man Ric Flair came out here and rubbed his face in the dirt! He knows pain, and he’s gonna taste defeat!”

Studd then once again turned his attention to Mulligan, “Now we have Blackjack Mulligan, six foot two and 210 pounds!” Bob Caudle audibly gasped when Studd uttered those bogus measurements, but Studd concluded, “Ric Flair sent for me, he said ‘Studd, I want you to do me a favor, I have $10,000 and all you have to do is get rid of Mulligan.’ Ric, I’m gonna take your 10-grand and Mulligan’s going out of town!”

The John Studd and Blackjack Mulligan saga would last for a year and a half around the Mid-Atlantic area, and the brutal matches between these two giants would be among the most memorable in Jim Crockett Promotion’s history. And to think, it all started with this first in-person confrontation when the first crossed words were passed between the two giants!

Poster: Flair-Jones, Rashke-Weaver Battle in Farmville

By Jody Shifflett
Mid-Atlantic Gateway Contributor

Ric Flair takes over Farmville, VA, in 1978. This is another of my favorites. It boasts great colors and what I really like is that it says "Nature Boy". I have never seen another that has Nature Boy printed on it.

Flair and Paul Jones had many great battles and I’m sure this was another. Undercard featured a great rivalry between the Baron Von Raschke and Johnny Weaver, and with Weaver you were always going to be entertained with his wrestling style. 

There was a newcomer on this card named Jan Nelson. Other great stars including Jerry "Crusher" Blackwell, Don Kernodle. Plus, the classic 8:15 Bell Time!

NO. 11 IN THE SHIFFLETT POSTER SERIES

Flair and the Andersons: Blood is Thicker Than Water

by Dick Bourne
Mid-Atlantic Gateway

It is one of the great chapters in Anderson family history and a high point in the up-and-down relationship between Ric Flair and his cousins the Anderson Brothers.

July 16, 1978. Ric Flair defends the United States Heavyweight championship against Ricky Steamboat. The special referee appointed by the NWA is Gene Anderson. 

It was on this night that Gene Anderson reunited the family after an 18-month bloody war with cousin Ric Flair and Flair's partner Greg Valentine over the NWA World Tag Team titles.

The family split up in late 1976 when Flair fell out with Gene and Ole over wanting a shot at the Anderson's NWA World Tag Team titles. The Andersons had taken the titles to Georgia in the fall of 1976 and Flair and Valentine intended on bringing them back to the Mid-Atlantic area. Add to add to that, Ric Flair badly wanted to step out of the shadow of his cousins. Over the next year and a half, they traded the titles back and forth. Both Andersons wound up in the hospital at various points in the feud, resulting in major bad blood between the two teams. With Gene out of action in late 1977, Ole Anderson even enlisted the aid of rival Wahoo McDaniel to battle Flair and Valentine in the late months of 1977.

In 1978 things began to cool down with Gene out of action and Ole focusing on the Georgia tag team titles with the other Anderson brother, Lars Anderson. When Gene finally returned to action in the Mid-Atlantic in the April of 1978, he worked a restricted schedule, teaming with Sgt. Jacques Goulet.

Meanwhile, Ric Flair was fending off the challenge of Ricky Steamboat in the middle of a white-hot feud over the United States championship. NWA referees Tommy Young, Sonny Fargo, and Stu Schwartz were unable to control the action in the ring between the two as most of their matches were ending in double disqualifications. Flair was champion, so he continued to maintain the title as the championship couldn't change hands on a DQ. The NWA needed a special referee who could physically handle the two in the ring, and give Steamboat a fair shot at the title. But they also needed someone who would remain impartial. They chose Gene Anderson.

On the surface, Gene Anderson seemed like the perfect choice. Currently working out of the "bad guy" locker room, he had no love for Ricky Steamboat, and given the bloody history with his cousin Ric Flair, he would welcome the opportunity to keep Flair in line in his title defense against Steamboat.

The match was set for the Greensboro Coliseum on July 16, 1978. Believing Gene Anderson's antipathy towards his young cousin was stronger than that for Steamboat, many fans were hopeful to see the U.S. title change hands that night.

But as the old proverb goes, blood proved thicker than water, and in the closing moments of the match, Gene Anderson interfered to aid Flair in retaining the title. The shocking turn of events went down like this:

The battle had been back and forth and Anderson had basically called the match right down the middle. On several occasions Flair tried to physically intimidate Anderson to no avail. Had it been one of the regular referees, another disqualification might have occurred. But as the match approached the twenty minute mark, it appeared that the NWA had made an excellent choice in their special referee.

But as the match wore on, there were subtle signs that Gene Anderson had his own designs on a final outcome. Flair now found himself in trouble, as Steamboat gained momentum. Steamboat had Flair pinned on several occasions, but Anderson's count seemed slow. With Flair reeling from a flurry of offense from Steamboat, the "Hawaiian Punch"climbed to the top of the turnbuckle and prepared to deliver his familiar flying body press which would likely give him the championship.

Special referee Gene Anderson shoves Ric Flair out of the way as
Ricky Steamboat dives from the top rope.

But just as Steamboat leapt from the ropes, Gene Anderson shoved Flair out of the way and Steamboat came crashing to the mat. Flair quickly covered him and Gene Anderson made a very fast three count.

Flair rose to his feet, momentarily trying to process what had just happened. He looked incredulously at his cousin who stood expressionless facing him. As Anderson raised Flair's hand it suddenly became clear to Flair what had just happened.

He leapt into Gene's arms and the two embraced in a long hug as the furious Greensboro crowd began to riot. Angry fans were swarming at ringside, pressing against the ring and the ropes. Flair kicked at the ropes to try to get fans to back off, which only seemed to exacerbate the situation. Soft drink cups and popcorn boxes began flying into the ring. Anderson handed Flair the U.S. title and Flair defiantly raised it high above his head as things continued to deteriorate at ringside. Timekeeper Wally Dusek was nearly knocked over by the mob as police moved in to try and calm things down, mostly to no avail.

U.S. Champion Ric Flair and cousin Gene Anderson embrace after Anderson aided
Flair in retaining the title as a special referee in the title match.

Flair and Anderson soon made their way down the ring steps and began walking the aisle toward the dressing rooms.  This was back in the day before there were barriers of any kind separating the crowd from the wrestlers going to and from the ring. Angry fans began taking swings at the two and Flair and Anderson had to literally fight their way to the back. 

For the last year and a half, fans had seen the feud between Flair and the Andersons become so heated and so bloody, that I don't think it ever crossed their minds that the two could reconcile on this night. Gene Anderson's actions certainly seemed to surprise Flair, and it appeared that this was not a conspiracy between the two. For Gene Anderson, it was a matter of family, and family trumped on this night. Ric Flair was firmly back in the Anderson fold. 

Things remained tight in the family for the next year or so as all three were going their separate ways. Ole was working full time in Georgia, Flair had turned "good guy" in the late spring of 1979, and Gene Anderson transitioned into his managerial career, buying the contracts of wrestlers under the guidance of Buddy Rogers, one of which was U.S. Champion Jimmy Snuka, who, as fate would have it, was in the middle of a feud with Ric Flair. Anderson's management of Snuka resulted in another split within "the family." The situation worsened when Ole returned to the area in 1981, and the bloody family feud escalated to new heights of violence. The family wouldn't fully reunite again until the formation of the Four Horsemen some four years later.


THE REST OF THE CARD

• Blackjack Mulligan was also chasing Ric Flair's United States championship during this time, although with Blackjack it wasn't so much about the belt as it was a personal thing because of the way Flair had turned on him months earlier in what has become known as the famous "Hat and Robe" angle. Flair didn't want any part of Mulligan and placed a $10,000 bounty on his head, and on this night in Greensboro, the Masked Superstar was trying to collect that bounty in a match fought in Texas Death Match rules. Mulligan survived, but the beatings he was taking in these bounty matches were taking their toll.
• Paul Jones battled Ken Patera in a match where both men's single titles were on the line (the NWA TV title and the Mid-Atlantic title respectively.) Both retained as the match ended in a double count out.
• Fans loved the pairing of popular stars Johnny Weaver and Mr. Wrestling (Tim Woods) as they defeated the tough veteran tandem of Cyclone Negro and Sgt. Jacques Goulet.
• A young Jerry Stubbs was on this card. He would later become the masked Mr. Olympia and headline in the Mid-South and Southeastern areas. Another "young lion" named Richard Blood (which oddly was the real name of Ricky Steamboat) worked early in this card, too. He would later become Tito Santana in the WWF.  

But this card will always be remembered for one defining moment in the long story of the Andersons and Ric Flair: Gene Anderson's shove that kept the United States title in "the family."

Originally published in August of 2018 on the Mid-Atlantic Gateway

Harley Race vs. Paul Jones: Reflections on the Norfolk Scope

by David Chappell
Mid-Atlantic Gateway

The Scope arena in Norfolk, Virginia got its distinctive moniker shortened from the word “kaleidoscope,” because the builders saw so many varied usages for the edifice that was constructed from 1968 to its opening in 1971. And to be sure, I have seen quite a number of different events at the Scope over the years. But none held a candle to the Mid-Atlantic Championship Wrestling events that graced its presence.

Attending a recent WWE Monday Night RAW show at the fabled Norfolk Scope, as usual, brought back to me floods of memories of Mid-Atlantic Championship Wrestling. Getting a souvenir cup at that RAW show that commemorated the 50th anniversary of the Scope, replete with 70’s looking photos on it, just intensified those fond recollections.

Thursday night events at the Norfolk Scope housed a multitude of noteworthy battles in the grand history of Mid-Atlantic Championship Wrestling. When I am at current shows at the now 51-year-old Scope, I often find myself looking up at the rafters and the uniquely designed roof of that historic arena, and then with a rich imagination try to beam two Mid-Atlantic legends down to the Scope’s squared circle for them to repeat their magic of yesteryear one more time.

During the most recent RAW show I attended in Norfolk, I had a flashback to a Norfolk Scope card on November 2, 1978, featuring an NWA World Title bout between Champion Harley Race and top challenger Paul Jones. 

Mid-Atlantic Championship Wrestling announcer Rich Landrum did a special interview with Race that aired on WAVY TV Channel 10 in Norfolk to promote the bout. Landrum led off, “Norfolk Scope Coliseum, a World’s Heavyweight Championship match with the challenger Paul Jones [going] up against this man, the World’s Heavyweight Champion Harley Race.”

Race began, “Let me say this Jones, you’ve done a lot of campaigning; you must have done it quite well to come up with a Title shot at the Scope. Well let me tell you something Jones, when you come for this [belt], you come for all the marbles, you come for everything in wrestling.”

Harley continued, “You got [Ric] Flair out here bragging and going on about what he owns and controls, but this is the honcho in wrestling. And you are coming for the absolute honcho in wrestling, Harley Race. I am the cock of the walk; I am the man of the hour. I’m the man that’s got a quarter of a million-dollar bounty on him. You come for me Jones, and you come to take one awful beating and a beating is exactly what I’m going to give you son.”

The World Title match between Race and Jones was a classic one hour draw in one of Paul’s last splendid babyface efforts before he would turn into a “bad guy” in about a month when he attacked Ricky Steamboat as part of a two-ring battle royal in Charlotte, North Carolina. 

The bout at the Scope on November 2, 1978, saw Paul Jones at the zenith of his prowess as a “battle to the end babyface,” much like he was two years earlier in his classic program with the ruthless Blackjack Mulligan. The Scope saw many of those titanic struggles as well. In fact, it saw titanic struggles every Thursday night during the Mid-Atlantic years. 

The Scope. What a building. When I peer into that kaleidoscope, to this day, no matter what event I may go there to see, I still see Mid-Atlantic Championship Wrestling memories burning brighter than ever.

Action Figure Friday: Valentine and Raschke - World Tag Champs!

Another great presentation from our friends Scottie and Reggie at Wrestler Weekly.

This time they feature the NWA World Tag Team Champions Greg Valentine and Baron Von Raschke in front of one of the classic issues of Mid-Atlantic Wrestling Magazine from that era.

Man, these little belts make the whole thing work!  Check out the Wrestler Weekly twitter feed for more great wrestling memories, tributes, and memorabilia.

Originally published in May 2019 on the Mid-Atlantic Gateway

Poster: Hot Night in South Boston

by Jody Shifflett
Mid-Atlantic Gateway Contributor

Here is a great card from 1978 featuring pretty odd tag teams on both sides. Captain Redneck Dick Murdock and Mr. USA Tony Atlas against the duo of the Nature Boy Ric Flair and strongman Ken Patera.

I’m hoping Flair and Patera won but who knows what happened at this hot spot show where anything could happen back in the day. 

The undercard was pretty good with a great mix of veterans and newcomers. I’m sure the fans got their moneys worth on this hot July Monday night!

NO. 7 IN THE SHIFFLETT POSTER SERIES

"Greenville is My Town" - 1978 Article in The Tiger mentions WFBC's Billy Powell

Ring announcer Billy Powell (R) with
Greenville promoter Paul Winkhaus

FROM THE STUDIO WRESTLING WEBSITE
by Dick Bourne
Mid-Atlantic Gateway

Back in November of 1978, the student newspaper at Clemson University called "The Tiger" ran an article on Mid-Atlantic Wrestling in the area. The two page spread included discussion of the current popularity of pro wrestling (including an interview with Ric Flair), the skeptics (including the Clemson collegiate wrestling coach), and the fans. 

A large photo was included of Ric Flair battling Blackjack Mulligan at the Greenville Memorial Auditorium, less than an hour away from the Clemson campus in Greenville SC. With some examination of the Monday cards that took place in the weeks prior to this article's publication, I've determined that the photo is from their Texas Death Match in Greenville, the main event of the October 23, 1978 card at the Auditorium.

Of particular interest to me, though, was a brief discussion of Greenville ring announcer Billy Powell, an institution in Greenville, and whose involvement in Greenville wrestling went all the way back to 1960 and the early television tapings of pro wrestling that took place at the WFBC TV studios in Greenville.

Here is a transcript of the portion of the article that dealt with Billy Powell:

A big part of Monday night wrestling is played by the ring announcer. In Greenville, the announcer is Billy Powell, a well known personality who has gained most of his popularity through the Monday night matches.

"You bet your hat I'm a wrestling fan," Powell said. He has been announcing the matches in Greenville since 1960. "We originally did the TV wrestling here, but the program was moved to Raleigh a few years back," the outgoing Powell stated. 

Wrestling in Greenville used to be held in Textile Hall, and that is where Crockett Promotions sanctioned some of their first matches. Crockett operates from its Charlotte base under the sponsorship of the National Wrestling Association (sic). "If the matches are not sanctioned, the NWA will have nothing to do with you," Powell stated.

Concerning the wrestlers as people, Powell said, "They're all nice guys. Did you see Gene Anderson in the ring tonight as he fixed my mic cord? In the ring he is a bad dude, but outside he is just a teddy bear," Powell finished.

Asked if he would ever leave the area, Powell said, "No, because Greenville is my town."

 

Greenville fans who only watched on TV and never attended a Monday night Memorial Auditorium wrestling event were still intimately familiar with Billy Powell. Twice each Saturday during the one-hour broadcast of Mid-Atlantic Championship Wrestling on local NBC affiliate WFBC-TV channel 4 (later WYFF), Powell did exclusive 1-minute narrated promos for the card upcoming that Monday. They featured only his voice and a still artistic depiction of two wrestlers in battle. They always began the same way - - "Hello everybody, this is Billy Powell, inviting you to joins this Monday Night at the Greenville Memorial Auditorium..." These promotional segments aired twice during each show in addition to the local promotional interviews with the wrestlers taped at WRAL in Raleigh. In that way, Billy Powell's voice was as much a part of the Greenville experience of watching wrestling every week as host Bob Caudle or any of the wrestlers. 

Not only would Powell run down the matches for upcoming card, he would also briefly touch on what happened the previous Monday night, too, tying everything together. He was the man Greenville wrestling fans trusted and was a warm and familiar voice each and every week.  

For more on Billy Powell, visit the Billy Powell page on the archived Mid-Atlantic Gateway site, and check all of his related posts on this blog. You can also learn about the history of TV wrestling in Greenville on the WFBC-4 page of our guide to the studio locations for wrestling in the Mid-Atlantic area.

And you can also read the full article on wrestling in Greenville from the Nov. 3, 1978 edition of "The Tiger", which includes an interview with a young Ric Flair, archived here. It's on pages 12 and 13 of the paper, within the downloadable pdf.

 

Audio: Holiday Greetings from Billy Powell
during the beginning of one of his local promos. 

Originally published on the Studio Wrestling website in April 2001.

Johnny Weaver's Big Angle in 1978: Baron Von Raschke

JOHNNY WEAVER 1975-1984
NOT GOING GENTLE INTO THAT GOOD NIGHT
A Multi-Part Series
by David Chappell
Mid-Atlantic Gateway

Series Introduction
1976 - Greg Valentine (Part One)
1977 - Greg Valentine (Part Two)

1978 - BARON VON RASCHKE
Johnny Weaver’s primary main event angle in the year of 1978 started in February of that year and went on into April of 1978. It really began without any fanfare or buildup, but once it got going it was quite intriguing.

At this point in time, Baron von Raschke was the Mid-Atlantic Television Champion. Any time the TV Champion wrestled a match on television, his belt was at stake for the television time limit of ten minutes. On the February 8, 1978 taping of the Mid-Atlantic Championship Wrestling television program, the Baron wrestled Johnny Weaver, with of course the big German’s TV belt at stake.

Raschke had more than his hands full during this televised bout. Johnny controlled most of the match to the delight of the packed studio audience. As the match drew close to the ten-minute time limit mark, Weaver caught the Baron in his patented Sleeper hold. Raschke was flailing around like a fish out of water, gasping for breath and appeared poised to submit or lapse into unconsciousness. But miraculously the Baron held out until the ten-minute time limit expired, and was thus able to retain his TV Title though he was flat out on the mat while Weaver was up jumping around. This strong showing against Raschke emboldened Weaver, who then challenged the Baron to a novel “Sleeper versus Claw” match on TV.

So the following week on Mid-Atlantic Championship Wrestling television, Johnny Weaver and Baron von Raschke squared off in a truly unique competition. Each wrestler would have the opportunity to put their signature hold on the other for a maximum of two minutes, and the grappler that lasted the longest in the other’s favorite hold would be declared the winner.

The event started with a coin toss to determine which wrestler would start first. Johnny won the flip of the coin, and everybody figured Weaver would elect to put the Sleeper hold on Raschke to start. However, Johnny surprised everyone by electing to have the Baron put this Claw hold on him first. A surprised announcer Bob Caudle told the fans that what Weaver did was much like a football team winning the coin toss but electing to kick off. Bob said if he was Johnny, he would have chosen to put the Sleeper hold on Raschke first.

Using some great quick thinking and making the ropes several times while in the clutches of the Baron’s fearsome Claw hold, Weaver was able to withstand Raschke’s onslaught for the allotted two minutes without submitting or losing consciousness. Almost immediately after the bell rung at the two-minute mark, Johnny caught the Baron in his vaunted Sleeper hold. Raschke was not so fortunate, and while he protested that Weaver was illegally choking him, he succumbed to Johnny’s favorite hold and went to sleep in just over a minute giving Weaver a clear victory in this most unusual contest.

The Baron was infuriated that Weaver had embarrassed him by using an illegal choking hold in the Claw versus Sleeper Challenge, and clearly put a bullseye squarely on Johnny. To up the stakes, right as the 1978 calendar flipped over to the month of March the National Wrestling Alliance instituted a tournament for all of its TV champions across the country to claim a single NWA TV Champion. Being the Mid-Atlantic Television Champion, Baron von Raschke was the representative for Jim Crockett Promotions in the national tournament, and the Baron prevailed and brought the brand spanking new NWA Television Championship belt to the Mid-Atlantic area.

But before the Baron could even catch his breath as the new NWA Television Champion, he was upset by Johnny Weaver on March 5, 1978 in the Charlotte Coliseum. Johnny would actively defend his new belt for about a month, including numerous successful defenses against Raschke that were especially brutal. During the month of March, Weaver also put up his NWA TV belt against fellow fan favorite Ricky Steamboat and the big man from Eagle Pass, Texas, Blackjack Mulligan.

As March turned into April, the storm clouds that were moving in on NWA TV Champion Johnny Weaver turned into a damaging storm in Greenville, South Carolina on April 3, 1978. That night in the Greenville Memorial Auditorium, Weaver put up his NWA TV Championship against Raschke in a No Disqualification bout with a 60-minute time limit, where the match could only be won by Johnny using his Sleeper or by the Baron by using his Claw. 

To the dismay of the packed house in Greenville, the Baron was able to hit Weaver with a chair and knocked Johnny out in the process, enabling the big German to finish off Weaver with his Claw hold. While Johnny had a number of return TV Title matches with Raschke during the remainder of the month of April, Weaver was unable to recapture the prized belt. But what an eventful three-month main event run it was for Johnny Weaver in 1978!

NEXT UP 1979---Ken Patera, and later a different role for Johnny Weaver!

Bonus: Johnny Weaver's Impact in Maple Leaf Wrestling (by Andrew Calvert)
Bonus: Weaver Still TV Champ after Battle with the Baron (photo by Charles Robinson)

Claw vs. Claw: Raschke vs. Mulligan (1978)

by David Chappell 
Mid-Atlantic Gateway

By the late summer of 1978, two of the biggest names in professional wrestling, Blackjack Mulligan and Baron von Raschke, had been for the most part going their separate ways in the Mid-Atlantic area for about a year. That was all about to change during an eventful edition of the Mid-Atlantic Championship Wrestling television program that was taped on September 6, 1978.

The beginning of that TV show started off with a figurative "bang," as Paul Jones and Ricky Steamboat were shockingly forced to relinquish their World Tag Team Title belts to Raschke and Greg Valentine on the program's first segment via a pronouncement by NWA President Bob Geigel. But following that blockbuster announcement, Baron von Raschke hung around to give the show a literal "bang" immediately following. Unfortunately that loud bang was a blow to Blackjack Mulligan's noggin.

Announcer Bob Caudle summoned the big man from Eagle Pass, Texas saying, "I have Blackjack...come on out here Blackjack. All right fans, this is Blackjack Mulligan, Blackjack come on in because we've got a special presentation to you...David." Color commentator David Crockett  reappeared on the set with a large trophy and approached Mulligan saying, "On a much pleasanter note, Jack, it says from the fans of the Mid-Atlantic area, to Blackjack Mulligan, Outstanding Wrestler of 1977-78. Blackjack, from the wrestling fans of the Mid-Atlantic area."

Mulligan appeared to be very moved by the award and began to comment, "I tell you what, thank you very much David..." Then in a split second, Raschke and Greg Valentine appeared back on the set and attacked Mulligan viciously. The Baron was the primary aggressor, grabbing the trophy and breaking it squarely over Blackjack's head!  The crowd in the studio audience was almost in riot mode at this shocking turn of events!

Caudle exclaimed, "Hey, [the Baron] just went wild and is tearing it up! He hit Blackjack across the head with it David, and they're both on him, slammin' him around over there." Crockett yelled in response, "Raschke's just gone completely berserk!" Caudle continued, barely audible over the boisterous crowd, "He said what do you mean, [Mulligan's] not the outstanding that he is the outstanding and that he is the champion. And he continues to stomp and kick at Blackjack Mulligan!" A hysterical Raschke then interjected maniacally, "That will give me part of the $10,000.00 bounty, Blackjack Mulligan!"

As Mulligan attempted to gather himself, Caudle repeated, "He says that will give him part of the $10,000.00 bounty, David. And Blackjack, who is reeling...and I tell you, that is one of the lowest blows I have ever seen anybody get! What a blow, just to walk in and grab you that way!" Blackjack still woozy and staggering from the blows to the head managed to say, "Raschke, you're gonna pay for this like you've never paid before...I'll tell you right now." Caudle ended the segment, concluding, "David, you have to call that a sneak attack in any way you look at it...a sneak attack! Trophy in pieces!"

On the final segment of that September 6, 1978 Mid-Atlantic TV show, concerned fans were gratified that Mulligan returned to the set to address them. Bob Caudle began, "Fans with us right now at ringside and a fellow I'll tell you that has taken more than his share of punishment in the last hour or so...it seems like everybody in the world wanted to stomp and kick and cut and rip at you, Blackjack Mulligan." Blackjack answered, "Let me tell you something Bob Caudle; I want to talk to the people right now."

Mully continued as he held up the pieces of his destroyed trophy noting, "Everybody in television-land looking at me right now, I know this is a very nice gesture and I certainly appreciate it and I know there was probably a lot more deserving people in the world of wrestling. But I appreciate what you tried to do; what you tried to give me. But I seem to be a marked man in the world of wrestling . Everything I do, everything I try to do, Ric Flair or Raschke or Superstar or some of their henchman are right in the way. I appreciate this trophy being given to me by the people of Mid-Atlantic Wrestling."

Blackjack concluded the segment with a dire warning for the big German threatening ,"And I wanna tell you something Raschke...my head, I've never had a rougher hour in my whole life. But I wanna tell you something right now...I'm still standing here. I need my head sewed up, but I haven't fell yet! And Baron von Raschke, believe what I say, if it takes Claw against Claw my friend...your day is coming! We're marking von Raschke as NEXT!"

During the remainder of September and during October of 1978, these two world renowned grapplers who both used the dreaded Claw hold as their respective finishing maneuvers, battled frequently around the territory in a spirited but short program. Some of the bouts were even billed as Claw vs. Claw matches. Mulligan emerged victorious in a majority of these fiercely contested battles, and was the clear winner in the Texas Death Matches and Bounty matches between the two. The Baron scored his wins mainly in straight up bouts without stipulations.

The confrontations between the masters of the Claw were cut short when Big John Studd entered the Mid-Atlantic area in October, and became Blackjack's primary adversary as John pushed hard to collect the long-standing $10,000.00 bounty on Mully. The Baron was also pulled away from the program with Mulligan when Paul Orndorff and Jimmy Snuka entered the Mid-Atlantic area at the end of October and made an immediate push for the Baron and Greg Valentine's World Tag Team Titles.

While Blackjack Mulligan got a measure of revenge for Baron von Raschke destroying his trophy upside his head on TV, I always wished that these two would have had a longer program against each other. While Claw versus Claw was red hot for a short time, these two developed other irons in the fire with Mid-Atlantic newcomers that would ultimately define the Claw versus Claw program as a transitional bridge on the roads to even bigger Mid-Atlantic feuds for these two Jim Crockett Promotions mega-stars.

 

Originally published March 2018 on the Mid-Atlantic Gateway.

Showdown at the Township: Valentine and Flair vs. Wahoo and Jones

The marquee at the Columbia Township Auditorium, January 24, 1978

NWA World Tag Team Champions
Ric Flair and Greg Valentine

A NWA World Tag Team Title match headlined a four-match card at the historic Township.

 

'Gregg' Valentine?
I guess someone at the newspaper said, 

"Why not? Let's throw another "G" on his name!

Originally published June of 2016 on the Mid-Atlantic Gateway.

Marquee photo from Japanese magazine sent to us by Greg Price. Newspaper clipping from the collection of Mark Eastridge.

Poster: Masked Superstar and Paul Jones Headline Winston-Salem in 1978

by Brack Beasley
Mid-Atlantic Gateway Contributor

This poster takes us back to the Twin City of Winston-Salem, NC and promotes a card held on Thursday, February 23rd, 1978 at the old Memorial Coliseum.

The red hot feud between Paul Jones and The Masked Superstar had carried over from 1977 into the new year and in the night's main event they would attempt to settle things in a cage match.

The semi of this double main event was a match-up of two former US champs, Ric Flair and Bobo Brazil, while the mid card featured tag team action with the masked duo of Mr. X 1 and Mr. X 2 versus Roberto Soto and Richard Blood (the future Tito Santana). The undercard participants included Mr. Sato, the Russian Stomper, Tony Rousso, Charlie Fulton, Jim Garvin, and Joe Furr.

Other than the main event names and date in high impact red, the horizontal poster has black print over a pink background and the familiar "Wrestling" splash in the upper left corner. It's topped off with great images down both sides of Jones, Superstar, Brazil, Flair, Soto, and Blood.

NO. 32 IN THE BEASLEY POSTER SERIES

Poster: Six Man Main Event at University Hall

by Jody Shifflett
Mid-Atlantic Gateway Contributor

This is one of my favorite posters from my collection. This was from November 3, 1978, a great 6-man card featuring six of the greatest wrestlers to grace the sport of professional wrestling: Greg Valentine, John Studd and Ric Flair vs. Ricky Steamboat, Jimmy Snuka, and Paul Jones.

It happened at University Hall in Charlottesville, VA, which was not a regular stop like Richmond or Roanoke but with more frequent stops than just a spot show. University Hall was built during the same era as the Hampton Coliseum and Norfolk Scope and it had a very unique roof that resembled a clam-shell and was definitely a landmark in Charlottesville until it was torn down in 2019.  

This poster has terrific rainbow coloring and was one of many great cards to take place in this historic building.

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Mid-Atlantic Gateway Notes
by David Chappell

This was Jimmy Snuka's first main event match in Jim Crockett Promotions. He and Paul Orndorf, who wrestled Gene Anderson on the semi-main, would team up soon and eventually win the NWA World Tag Team Championships!

NO. 1 IN THE SHIFFLETT POSTER SERIES

Johnny Weaver Still TV Champ after Battle with the Baron (1978)

Longtime Mid-Atlantic Wrestling fan and current WWE referee (and the best currently in the business) Charles Robinson sent us this photo he took back in 1978 of Johnny Weaver after a bloody battle with Baron Von Raschke for the NWA Television Championship.

Also in the photo legendary NWA referee Tommy Young, holding the NWA TV title belt in his right hand. On the right looks like Ted Oates, and not sure on the left. Can you help us positively identify the wrestlers in this photo who came to Johnny's aide?

Johnny won the TV title on 3/5/78 from Baron Von Raschke in Charlotte. He lost it back to the Baron a month later, 4/3/78, in Greenville, SC.

Photograph by Charles Robinson / Mid-Atlantic Gateway

Originally published in March 2014 on the Johnny Weaver Blog, part of the Mid-Atlantic Gateway

Poster: Mr. Wrestling defends the U.S. Title against Ric Flair

by Brack Beasley
Mid-Atlantic Gateway Contributor

For personal reasons this is one of my all time favorite posters. It promotes a card held at the old Winston Salem Memorial Coliseum on Friday, March 31st, 1978. 

First and foremost, I was fortunate enough to be in attendance that night and acquired this poster from the box office where it was taped to the outside of the window. You can see where the tape was removed along both sides. 

Just like most young boys growing up, I had heroes and idols that I aspired to be or be like. First there was Superman, then Batman, but once I saw Mr. Wrestling (Tim Woods under the hood of course) on TV for the first time, he was my new superhero. 

This hero was even better because I could see him in person on occasion, reach out and touch him, and get his autograph. He was indeed real unlike the others before. I wish my memory was better but I do recall going home with my best friend from school that day in Mt. Airy, NC and my father picked us up when he got off work. Then down Highway 52 to Winston-Salem we went. Dad even splurged on the ringside seats, probably all of 4 or 5 dollars each at the time, and a current copy of Mid-Atlantic Wrestling Magazine was mandatory for a dollar.

The main event of the evening was a match I had dreamed of seeing as Mr. Wrestling defended his newly won United States Heavyweight Title belt against the Nature Boy Ric Flair. Although the poster doesn't mention it being a title match, Mr. Wrestling won the prized championship from Blackjack Mulligan almost two weeks earlier in Greensboro, NC. 

Ricky Steamboat collided with the always tough Cyclone Negro in the semi while the lone tag team event of the evening had Bobo Brazil and Swede Hanson against Crusher Blackwell and Jan Nelson. The undercard consisted of Byron St. John versus Frank Monte and Mr. Sato versus Steve Musulin.

Much to my delight, and to the delight of the many fans in the Coliseum that night, Mr. Wrestling successfully retained his title. Although I don't remember many details of this match, the sight of Mr. Wrestling pinning Flair in the middle of the ring with his trademark standing head cradle as the crowd erupted has never left my mind. What a celebration it was seeing him get his hand raised in victory and being handed back his U.S. belt. Unfortunately, his U.S. title run was brief as Flair eventually won the belt in Charlotte only nine days later.

The horizontal poster layout features full body images of Mr. Wrestling and Brazil on the left and images of Flair, Steamboat, and Hanson on the right with the "Wrestling" splash in the upper left corner. The two tone bright yellow over pink background is eye-catching as well with the main-eventers, date, and locale in high impact red print.

This wasn't the first time I saw Mr. Wrestling in person, nor was it the last, but it was definitely the most memorable and satisfying. I am thankful to have this poster as it is a memento and reminder of such a great night many years ago. 

NO. 27 IN A SERIES

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See also: The Gateway Museum: Mr. Wrestling Tim Woods

Red Cross and a Greyhound Bus: Steamboat's Award Annoys Paul Jones

 A “Bloody” TV Encounter Between Paul Jones and Ricky Steamboat
by David Chappell
Mid-Atlantic Gateway

When former tag team partners Paul Jones and Ricky Steamboat split in the aftermath of a wild two ring battle royal on December 3, 1978 in the Charlotte Coliseum, the bad blood between these ex-friends was palpable over the next year or so. The extent of the bad feelings between the two was showcased several months after the break-up in two segments on Mid-Atlantic Championship Wrestling television.

Ricky Steamboat

At the outset of the Mid-Atlantic Wrestling TV show that was taped on March 28, 1979, Ricky Steamboat was brought out to the set to accept a plaque from the American Red Cross for his participation in a Christmas 1978 blood drive. Bill Huey from the Winston-Salem, North Carolina chapter of the American Red Cross told the viewing audience that due to Ricky’s participation in the drive, “The result of that was a better than fifty percent increase in our total blood collection and Ricky has given tremendous support to Red Cross blood services and we’d like to take the opportunity to present this award…the award is the blood drive ‘Big Drop’ award for outstanding participation in the blood drive at Christmas and also to express our appreciation to Ricky for what he has done not only for Winston-Salem but for the entire Red Cross blood services area. So, Ricky, with our very deep appreciation, sir.”

When Huey handed Ricky the ‘Big Drop’ plaque an emotional Steamboat responded, “Hey, thank you very, very much. You know, everybody realizes that I have a busy schedule but on something like this I do like to take time out and just a little bit of my effort and if my appearances there, or just to say a few words on behalf of the drive such as this, which is to bring the people out to come and to donate for this type of organization or anything that would benefit the life of another human being in some way, form or matter. I tell you what, if I had a lot more time I would be doing much more…but that one special thought and that I want to thank you very, very much.” Announcer Bob Caudle then commented, “And that’s a very nice honor for a fine young man and really an outstanding citizen, Rick Steamboat.”

No. 1 Paul Jones

Later in the show, “Number One” Paul Jones appeared on the set with Caudle and was none too pleased with Steamboat’s new accolades. “I saw Steamboat receive that plaque out here,” Jones fumed. Caudle responded, “Shows what a fine citizen he is.” Paul instantly retorted, “Well let me tell you somethin’, everything’s going Steamboat’s way. Let me tell you somethin’…that plaque…I gave blood one time and all I got was a cup of Kool-Aid and a cookie! And Steamboat gets a plaque!! Well let me tell you somethin’…Steamboat’s gonna need the Red Cross, the Salvation Army and a Greyhound bus when I finish with him!”

The rift between these two former partners had grown so wide by March of 1979 that the two couldn’t even see eye-to-eye on giving blood! Jones’ response to Steamboat’s charitable endeavors, along with being one of the best one liners I can ever remember, foreshadowed what would be occurring for the rest of 1979 between these now bitter rivals...‘big drops’ of blood being spilled in the wrestling ring between these two and their respective tag team partners, with the Red Cross nowhere in sight.

 

Originally published July 2017 on the Mid-Atlantic Gateway

Poster: Flair and Steamboat battle in "Mt. Pilot"

by Brack Beasley
Mid-Atlantic Gateway Contributor

I spent most of my early years in Pilot Mountain, NC. It's a quaint little town at the foothills of the Blue Ridge mountains referred to as "Mt. Pilot" on The Andy Griffith Show. This spot show took place on Saturday night April 8th, 1978 in the East Surry High School gym in Pilot Mountain and featured one of the greatest rivalries, if not the greatest, in the history of professional wrestling - Ric Flair vs. Ricky Steamboat.

Many say that one-on-one in their prime, nobody did it better. Despite attending this show, I have very little recollection of the details of this match or who even won but hey - - I was only 10 years old.

Nevertheless, on the very next day, Flair would defeat Tim "Mr. Wrestling" Woods for the United States Heavyweight title in Charlotte, NC, beginning his second reign as U.S. champ. Johnny Weaver and Baron Von Raschke continued to battle for the TV title belt and the mid-card tag team match featured Crusher Blackwell and Bill White vs. Swede Hanson and Don Kernodle.

The poster has a vertical layout with all black print on a bright orange background which works well with the images of Flair, Steamboat, and Weaver along with "Sponsored by the Pilot Mountain Jaycees" and the local businesses that sold tickets at the top, typically seen on spot show posters.

Nowadays Pilot Mountain is known for it's summertime classic car cruise-ins but in the 1970s the Jaycees brought the stars of Mid Atlantic Championship Wrestling to town on a fairly regular basis.

NO. 13 IN A SERIES

Mid-Atlantic Grand Slam Champions in Forest City NC

Photo courtesy Jody Shifflett

by Dick Bourne
Mid-Atlantic Gateway

We recently posted a series on four wrestlers that we dubbed the Grand Slam Champions of Jim Crockett Promotions. These four wrestlers were the only four who held all five of the Crockett Promotions titles in the 1970s and 1980s.

Those four wrestlers are the "Hawaiian Punch" Ricky Steamboat, Greg "The Hammer" Valentine,  "Nature Boy" Ric Flair, and "Number One" Paul Jones.

We recently featured a drawing of what a Mid-Atlantic Wrestling Mt. Rushmore might look like if these four were on it. Jody Shifflett saw that and sent us a photo of one of his posters that featured those four in a main event tag match in June of 1978 in Forest City, NC.

Only two were actually Grand Slam champions at the time of this show, Paul Jones (accomplished in one calendar year in 1975) and Ric Flair (accomplished from 1974 to 1977.) Valentine and Steamboat would have all five jewels in the crown within the next few years, too. But it's cool to see all four here in a tag team main event. These two teams feuded over both the Mid-Atlantic and NWA World Tag Team titles during these years.


For a look at each wrestler and their amazing championship pedigree, check out these earlier posts on what we like to call Jim Crockett's Grand Slam Championship.

1. Paul Jones
2. Ric Flair
3. Greg Valentine
4. Ricky Steamboat

On an unrelated note to the Grand Slam but related to this poster: think of how many years Johnny Weaver and Gene Anderson were in the ring together. In the 1960s it was Gene and Lars Anderson who battled Weaver and George Becker in tag team matches. In the 1970s, Weaver took different partners to battle Gene and Ole Anderson over the years in spot show matches or on TV. And even into the 1980s, they would meet occasionally, once in particular I'm remembering when Gene tagged with Red Dog Lane to battle Weaver and Pvt. Jim Nelson on the famous Final Conflict cage match show in Greensboro in the spring of 1983, the same show that was the inspiration for Jim Crockett Promotions to try closed circuit later that year on Thanksgiving night. They also met in many singles matches over the years, including this one in Forest City. 

 

Originally posted November 17, 2018 on the Mid-Atlantic Gateway

Mulligan vs. Studd: A Long and Winding Road

by David Chappell
Mid-Atlantic Gateway

When Blackjack Mulligan morphed into a fan favorite in April of 1978, turning Mid-Atlantic Championship Wrestling upside down, the big Texan had to immediately had to face the wrath of Ric Flair’s $10,000.00 bounty. Through the spring and summer of 1978, Blackjack endured brutal bounty matches against some of the roughest and toughest grapplers in the world. In particular, Mulligan’s bounty matches against the Masked Superstar were legendary and are still vividly remembered by Mid-Atlantic fans to this day.

ONLINE WORLD OF WRESTLING

When Mulligan finally prevailed in the memorable bounty program with the Masked Superstar in early September of 1978, there was a slight lull as Flair could not believe that Blackjack ran off his number one bounty hunter. But by the fall of 1978, Flair had enlisted the assistance of a new giant of a bounty hunter, and the man’s name was “Big” John Studd. Long-time observers of Jim Crockett Promotions may have noticed that Studd was a familiar looking grappler, as he had appeared in the Mid-Atlantic area earlier as “Chuck O’Connor” in 1974 into the early winter of 1975.

In one of his first appearances as “John Studd” in early November of 1978 the behemoth told World Wide Wrestling announcer Rich Landrum, “A few months ago Ric Flair called me and he said, ‘Studd, John Studd, I want you to do me a favor. I want you to get rid of a man.’ I said, ‘Who?’ He said, ‘Jack Mulligan.’ I said, ‘Tell me what the man is, tell me what he looks like.’ He said, ‘The man’s big, he’s six foot eight and he weighs over 300 pounds and he’s tough.’ I said, ‘What does it mean to you?’ He said, ‘I tell ya what, I have a $10,000.00 bounty on Mulligan! It’s yours, all you gotta do is hurt him!’”

Studd smiled at Landrum and concluded, “Hey, that’s all it takes. That’s what I’m inflated with, the thought that it’s gonna make me $10,000,00! That’s all I needed. I know you’re big Mulligan, I know you’re strong, I know you’ve done away with a lot of other bounty hunters…it doesn’t bother me. You haven’t gotten to John Studd, listen to me Mulligan, six foot nine and 330 pounds, strong and mean…that’s not brag that’s fact Mulligan! And I will get you and I will get the $10,000.00 bounty, and you Mulligan will apologize to Ric Flair for any humiliation you’ve caused him!”

This was the beginning of a saga between Mulligan and Studd where the $10,000.00 bounty was always the backdrop. The long and winding road to come between these two proceeded to January of 1979 where Studd did the unthinkable and collected the bounty, and while Mulligan left the Mid-Atlantic area for about six months the big Texan made periodic cameos in the area enough to put Studd on notice that he would not just fade away.  

By the summer of 1979 Mulligan had returned in earnest and during the Fall of 1979 Blackjack and Studd engaged in a series of brutal Texas Street Fight brawls, with Blackjack gaining the upper hand in them as the new decade and the year of 1980 arrived. In some of those bouts, Studd actually put up the $10,000.00 bounty money he had earlier collected on Mulligan’s head! And on January 13, 1980 in the Greensboro Coliseum, Mulligan gained sweet revenge as he ran Studd out of the territory in a bloody Loser Leaves Town cage match that sent Studd packing! Or did it? 

In one of the stranger angles in Mid-Atlantic history, just as Blackjack got rid of his latest bounty hunter in the form of John Studd, one of the early bounty hunters against him returned…the Masked Superstar! But things would get nuttier. As soon as Superstar returned at the beginning of 1980, he would have a new wrestling companion in a huge masked grappler referred to as Superstar # 2! The team of the Superstar’s #1 and #2 then turned their attention to put Mulligan out of wrestling, at the behest of the vanquished John Studd who was supposedly pulling the strings from outside of the Mid-Atlantic area. Even at this juncture, Studd was still talking about bounty money being in play!

But the more the fans and the TV announcers saw of this Superstar #2, the more it became clear that this mountain of a man was none other than John Studd under a hood! After a number of tag team bouts between Blackjack and several partners against Superstar’s #1 and #2 during the early spring of 1980, Mulligan finally got a series of singles matches with Superstar #2. In May of 1980 in several of the bigger towns in the Mid-Atlantic area, Mulligan took the measure of Superstar #2 while Superstar #1 was locked in a small cage near ringside so he couldn’t interfere. 

Blackjack prevailed in those climatic matches in May of 1980, unmasked Superstar #2 as John Studd, and ended the saga of Mulligan versus Studd that stretched all the way back to November of 1978. A long and winding road to be sure, but one surely filled with action and excitement at every twist and turn along the way!